![]() we offer various packages (indoor shot/outdoor shot etc). And how much do you charge for your services? Most of these entrepreneurs are willing to spend $1,000 to $2,500 for professional headshots/full portraits.(Underlying note: these are entrepreneurs with money to spend). The kind of customers we want to target are independent consultants, who have been working in the corporate world, have built a vast professional network, and are now branching out on their own and starting their own business. These are not your typical wanna-be-entrepreneurs straight out of college. So you’re targeting entrepreneurs - tell me what type of people are they? Are they young/are they old? I’d say our ideal clients are a bit more older and more established.Can you tell me a bit about the services you offer? We offer professional headshots and corporate style portraits specifically tailored towards entrepreneurs and their line of business. How did you come up with the name for your business? “Soul Wise”? It’s derived from one of my favorite lines in the Bible (Proverbs 11:30) “ The fruit of the righteous is a tree of life and he that wins souls is wise.”. ![]() We already have the name picked out, we’re looking for a logo. So tell me about your business? Well, me and two partners are looking to start a photography business in Downtown Toronto.(note how they are different than what the Fiverr designer asked): ![]() During the chat, these are the questions I ask. Usually, when I’m approached to do such an engagement, I schedule a free 30-minute Discovery Session via Zoom Video Chat with the client. So when this client came to me, asking me “how much do you charge for a logo design?” I turned the question back onto them, and asked them, “tell me more about you, your business, and what you want to achieve, and what prompted you to want a new logo?” Option 3: Strategic Branding Consultant (I.e. For now, they are happy with their “owl-heart” logo, which they enthusiastically print on t-shirts, caps, buttons, and flyers in the hope that their customers will magically be enticed by it, and show up at their door. What is the message that you are trying to convey to your prospective customers by way of your brand? Why should they choose you over your competitors? But perhaps startup entrepreneurs who choose to go down the Fiverr route haven’t probed those bigger questions which will affect their business in the long-run. what?! Stick it on a business card? or a templated WordPress website? (which they can probably also get designed on Fiverr). The entrepreneur is left with three logo design options in vector format to do. But once again, the engagement pretty much stops here. So the logos that were presented were not great, but I have to give some props to the designer for putting some thought into them. This one tries to be more creative - by incorporating an owl (for “wise”) inside a heart (for “soul” ?) I will let you decide which option would serve the startup better in the long-run.Īnother logo with crop-marks. Let’s explore the process and the outcome of each option, using a startup photography studio as an example.
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